Make Friends and Collab- The Power of Partnerships
TikTok is a social networking platform. That means it relies on engagement for its success. Having a successful account is great, but one of the cool elements of TikTok is the ability to collaborate with other creators on their TikTok accounts.
“Stitch” Your Way to Powerful Partnerships
Stitching is a TikTok term that describes stitching together two TikToks. Generally, this is a way to highlight another account and add to or provide commentary. This can be especially beneficial if done in a strategic way. TikTok users often use stitching as a way to gain access to people they may not otherwise have under ordinary circumstances. It is considered flattering to stitch someone’s content and rude not to respond.
One account, @angryreactions, became wildly successful achieving 4 million followers in record-breaking time. His seemingly angry reactions to benign things are, in fact, heartfelt supportive reactions that surprise the viewer. His account has been stitched by a wide range of artists and other creators who have made things in his likeness. Stitching their accounts to his gives them potential exposure to his 4 million followers for themselves. This can enhance their opportunities for their work to be seen simply by giving his account attention and stitching to his.
The Power of Comments Enhances the Fun
TikTok is unique in that many users highlight comments made on their videos and use them in creative ways. One trend that is popular is calling out negative people and putting them on blast. This turns the tables on trolls or bullies and calls them out publicly for their negativity. Commentary in the comments section of a video can, in and of itself, become content. This can lead to some fun collaborations and build powerful partnerships that may be leveraged down the line. Leaving a witty and/or powerful comment on a popular account may have direct benefits to yours.
Collaborating is a Two-Way Street
Getting in on the fun and making friends is a two-way street. If you are starting out, you may not know too many people nor have the clout that some accounts have. The great thing about TikTok is things can happen quickly. If you create great content, stitch wisely, and engage with other accounts, the likelihood you’ll get noticed increases. Networking on TikTok is a lot like networking at a business convention or meetup. The more active you are, the more impressive and interesting you’ll be to others.
Building your presence on TikTok can help you find more followers and increase your chances of making friends and collaborating. Collaborations can help build your exposure and platform rapidly. This can lead to more people linking to your website or other resources. In the end, it’s simply good practice to be an active part of the community as you use it for your business.
Host TikTok Lives to Build Know, Like, and Trust
TikTok is a social networking platform where content producers can share anything they want. It’s quite remarkable how varied the content is which is delivered by an ever-changing algorithm that learns more and more about you and your interests during each session.
TikTok has two feeds that supply videos to your app. The For You feed are suggested accounts that you may have interest in based on your preferences or past viewing habits. Your Following feed is filled with accounts you are subscribed to that have released fresh content. You can toggle back and forth between the two with ease.
Focus on High-Quality, Consistent Content to Build Your Platform
When creating an account, the focus should be on high-quality content that is consistent with your brand and delivered on a routine basis. The two can lead to a large and engaging following. When it comes to using TikTk for business and generating income, the focus should be on content that is logical to your followers. Since they may find your account from their For You feed, they may make the decision to follow you, or not, based on one encounter. That means if your account is geared towards education about a topic or teaching a technique and you release a random video about tuna fish, you may lose a potential ideal follower for your account.
For best results, your account should host videos that are consistent with your message. If you are teaching about a subject, stick with it and don’t get off subject or you may confuse or lose followers.
Use TikTok Live to Build the Know, Like, and Trust Factor
Once you’ve established yourself as an expert or entertainer, you can boost your credibility and the fanfare of your account by hosting TikTok lives. These are live feeds where your followers can engage with you in real-time and ask questions or see a side of you they may not see in the video content.
TikTok lives are a great way to show your personality outside of your business persona or to build relationships with the people who are following you. Giving them shout-outs, undivided attention, or otherwise engaging with them can make you more appealing and set you apart. This can help you reach many people at one time and increase their impression of you and their willingness to work with you, buy your products or merchandise.
The TikTok live feature is a wonderful way to engage with your followers and increase how much they know about you, like, you and trust what you have to say. It’s an excellent investment in shifting followers from watchers to customers.