How to use Etsy and Tik Tok Marketing

Link to your Etsy Shop, Website, and Other Links that Make you Money

There are a lot of ways to profit from a solid TikTok account. Some content creators aren’t technically in it for business, but they have such loyal and rabid fans that they often receive “happy mail” or donations to encourage them to keep creating. Ultimately, some of the most popular content creators end up creating “merch” or branded products to offer their followers. Whether you use TikTok for personal or business use, there are a lot of ways to use your profile for profits. 

Your Bio Is Important Real Estate

Your bio is an important part of your TikTok account. You can list a brief description of your qualifications, intent for your account or anything that helps a follower identify you and what you do. You can also link to your Instagram account or a website. Choose your links carefully to make sure they lead to the most profitable ways to connect.

Share Links to your Money-Making Sources

Etsy- If you are a creator, Etsy is a great way to drive followers to your goods. You can easily create TikToks of yourself creating something and encourage followers to head to your Etsy account to place an order.

Website- If you have multiple resources, link to your website and create a landing page with other links to your business assets. From one link your followers can access a variety of links or a landing page with one call to action.

Linktree or LIKEtoKNOW.it- These platforms offer you a way to direct followers to content you have affiliate links for. These are great for apps like TikTok and Instagram that only allow one link in the bio. You can use your social networking platform to generate a buzz or excitement about products you use and give followers a way to buy them, earning you a commission and passive income. 

Important note: Not all links will be available to every account. Some links require a minimum of 1000 followers or more before you can use some commission-based links. The good news is, TikTok has lower follower minimums than other platforms like Instagram. Use your account in the meantime to build your followers and share valuable content so you reach the minimum number of subscribers fast.

You can utilize the bio section of your TikTok account to create access to more information about you and your business and offer opportunities to profit. Be strategic with your bio. Make sure it’s catchy, informative, and shares the information that gives you credibility and sets you apart from other creators.

Tips to Set Up Your TikTok for Financial Success

If you’re a newbie to TikTok, that could be a very good thing. If you haven’t set up your account, you are in a perfect position to get proper information that sets your account up for financial success.

Starting from scratch can be advantageous so you can set about building your TikTok account from the ground up intentionally. Though the platform is educational, informational, and entertaining, it can also be a source of profit. Here’s how to set your account up for financial success.

  • Determine your USP
  • Create a content plan
  • Use your bio to its fullest capacity
  • Focus on delivering high-quality content
  • Be consistent and creative
  • Commit to the long game

Determine your USP- Your Unique Selling Proposition or focus for your account is very important. Be sure that what you intend to create is something you can create content for overtime. Narrow your niche so you are serving a specific targeted audience. One creator @suzieedge is a physician and historian who uses a mashup model of sharing education and infotainment to get people excited about medieval medical conditions.

Create a content plan- Having a strategic plan beats winging it. Making a content plan can help you build know, like, and trust, with your followers and give you a guide for how you want to build up your content over time that leads to followers taking actions towards a profitable level.

Use your bio to its full potential- The bio is a great way to link to your website, sales page, linktree, or LIKEtoKNOW.it. These can be important links for passive income and to help people connect with you outside of TikTok.

Focus on your content- Content should be meaningful and valuable. Think of it as a freemium. Share take-aways, tips, and tricks that are actionable so you build credibility and a relationship.

Be Consistent with your content- Be consistent with your content and resist going off into a new direction that might confuse your followers. If your account is about medieval medical conditions, don’t throw in a random video about what you had for dinner.  The most successful accounts are consistent with predictable but entertaining and informational content.

Commit to the long game- Building an account takes time. Be consistent and confident in your approach. If you happen to gain momentum quickly, that’s awesome but for most people, slow and steady wins the race. If you get bored or quit too soon you may miss out on a lot of profits.

You can intentionally build your TikTok account to gain momentum and monetize if you are strategic and plan things out. Be intentional and consistent and you’ll see amazing results that lead to amazing profits.

In the End, Be Sure to do THIS One Thing!

A TikTok account is a smart business tool and can create profitable connections, content, and collaborations. It’s important to be business-minded when using any tool. Making important business decisions will ensure your time on TikTok is targeted to your ideal customer. Your efforts should be serious but, in the end, they should also be FUN!

If you spend much time on TikTok you’ll definitely sense that the content creators who have fun tend to do the best. Creators who use humor, are pleasant, and genuinely enjoy the connection with their followers tend to have the highest numbers of followers and see more loyalty from their tribe. Creators who are negative, critical, or use humor in cringe-worthy ways may get a laugh or two, but followers don’t tend to stick around for long.

You Can Have Fun Doing Anything

TikTok creators have proven that you can have a blast talking about anything. Some of the TikTokers in the medical field use humor to talk about troubling issues in positive ways. Other TikTokers use unique and entertaining ways to share information that is out-of-the-box which attracts more followers. TikTok is incredibly creative and proves you can find fun ways to talk about anything.

Find opportunities to share your information in a fun and unique ways. Your followers will reward your efforts and it will make creating videos more fun for you as well. Even TikToks about proper grammar can have a fun, yet educational take on them.

Be Supportive to the Community

TikTok is a community. Have fun supporting other creators and engaging with them. Build relationships with TikTokers in your field and show your interest in their success. All ships rise in a high tide.

Be a fan too! Find TikTok accounts that you love for personal and business reasons. Comment, engage with them and be part of what makes the TikTok community, unlike any other social networking platform.

If you Don’t Have Fun, you Won’t Do It

In life, it’s hard to do things that aren’t fun. If creating content isn’t fun, you’ll likely stop. Be sure to consider what’s a good fit for your personality or your industry and promote your information in the best, and most fun way, possible.

If you’re unsure how you can create fun and engaging content, spend time watching how-to videos or get some coaching or consulting. TikTok’s been around long enough that there are creators out there who can teach you how to make content your tribe will love.

TikTok is one of many tools you can use to build a platform, support your other platforms, and engage a new audience. It’s a simple and fun way to share content and help people find your resources. In the end, the most important thing is to have fun while serving your tribe.

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